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Vodafone - Streamlining personalized communications for all customers

Vodafone Spain serves over 14 million mobile customers and 3 million fixed-service customers, sending them thousands of emails, hundreds of thousands of push notifications, and millions of SMS messages over the course of a year. In order to eliminate unnecessary and redundant communications, Vodafone created a unified platform that manages all communications across all departments and personalizes the communication methods according to each customerā€™s preferences. Couchbase on Amazon Web Services (AWS) provides Vodafone Spain with the data security they require to be GDPR compliant and the flexibility to scale on demand.

About Vodafone

Challenges

    • Required a unified platform to manage all customer communications
    • Needed scalability to accommodate additional communication methods without compromising performance
    • Business-critical applications require auto-failover if a node fails

Outcomes

    • Unified customer SMS, email, and push notifications onto one platform
    • XDCR facilitates easy scalability as users and data volume increase
    • Couchbaseā€™s automatic failover raises a replica without losing data
    • Even at peak demand Couchbase does not exceed 10% of total capacity
Couchbase provides blazing speed thanks to its in-memory processing. Its scalability is easy to manage. And Couchbaseā€™s auto-failover raises a replica without losing data if a node fails.

Yolanda Fernandez Product Owner, Project Dracarys, Vodafone Spain

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Maccabai logo Key features

  • Cross datacenter replication
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