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WHY COUCHBASE

Get customer data and intelligence in real time

Couchbase’s multipurpose DBaaS provides real-time data processing, flexible models, scalable architecture, high-speed caching, and edge and mobile capabilities. Build AI-enabled applications to improve customer engagement and outcomes.

Flexible structure

Optimize real-time unified insights by efficiently managing diverse data that instantly updates Customer 360 apps.

Real-time speeds

Speed up data access, boost performance, and reduce latency with caching, in-memory processing, and edge computing.

GenAI-ready

Use vector search with AI to improve query precision, sharpen predictive insights, and enhance personalization.

Secure data

Ensure data protection with robust encryption, access controls, and compliance capabilities in Customer 360 apps.

Customer 360

Top Customer 360 use cases

Couchbase powers customer applications and provides critical insights to provide a 360-degree view of customers across any industry.

Retail

AI analyzes past purchases, browsing history, and customer preferences to recommend products the customer is likely to buy.

Banking

AI-powered chatbots can handle routine customer service inquiries like balance checks, transaction queries, and service issues, allowing human agents to focus on more complex customer needs.

Healthcare

AI can track patient interactions across various channels like appointments, hotline calls, and web inquiries to provide personalized care and timely follow-ups.

Telecommunications

AI models can mitigate churn by identifying customers who are likely to cancel services and enabling targeted interventions to retain them.

"With Couchbase working with us building these kinds of resilient solutions, it puts us in a good place to achieve our goal of a perfect customer experience."
Scott Carney, Director of Software Development, Comcast
40M+ documents
61K users
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“To set up a resilient implementation of Couchbase, it took us minutes. We stood up three servers, balanced the load, and instantly we were resilient.”
Robert Lawrence, Product Owner of Digital Catalysts Platforms, PG&E
16M customers
70K+ square mile service area
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“We wanted a solution that seamlessly works across server and mobile. None of the other solutions came even close to Couchbase’s broad enterprise capabilities.”
Aviram Agmon, CTO, Maccabi Health Care
2.3M customers managing healthcare through a single app
60% improvement in user ratings
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“Couchbase is the beating heart of our payment data. The platform has been easy to deploy and manage from the very beginning.”
Stuart Brand, Platform Engineering Manager, BR-DGE
88% faster time to market with new integrations
10-37% reduction in acquiring fees
Read Customer Story See all stories

Related resources

WHITEPAPER
Adaptive applications take customer experience to the next level
Get the paper
EBOOK
10 common NoSQL use cases for modern applications
Get the ebook
Case study
BR-DGE - Making checkout flow smoothly for merchants and shoppers
Read case study
See All Resources

Customer 360 FAQ

Get answers to the most common questions about using NoSQL databases for Customer 360.

  • Why use a NoSQL database for Customer 360?

    NoSQL databases excel at managing varied and unstructured data. Their scalability and flexibility is ideal for integrating new sources into a comprehensive customer profile.

  • What NoSQL DB type is best for Customer 360 apps?

    Document stores like Couchbase are ideal for Customer 360 apps. They efficiently manage semi-structured data in JSON-like documents, allowing easy modifications without disrupting existing records.

  • What challenges come with NoSQL for Customer 360?

    Challenges include managing data consistency and quality as NoSQL provides eventual consistency rather than strict ACID compliance. Synchronizing data across diverse systems adds complexity.

  • How does NoSQL handle scalability and performance?

    NoSQL databases use distributed architectures to scale out across multiple servers, supporting the large data volumes and high throughput crucial for processing diverse Customer 360 datasets.

  • What about data security and privacy concerns?

    NoSQL databases address security with features like authentication, encryption, and fine-grained access controls to safeguard sensitive customer data in diverse and distributed environments.

  • How do NoSQL DBs integrate with enterprise apps?

    NoSQL databases offer robust APIs and connectors for integration with enterprise applications, including CRM systems and business intelligence tools, to ensure seamless data flow across platforms.

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Check out our developer portal to explore NoSQL, browse resources, and get started with tutorials.

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